TASK Create an event with an atmosphere that was both nostalgic and progressive.
SOLUTION Captivate the audience by offering them an escape into a world where the exuberant energy of disco, the wild freedom of rave culture, and the bold colors of pop art converge.
POSTER
TICKETING CREATIVES
GIFT
EXECUTION The design ethos was centered around creating a bold and engaging space that encouraged exploration and interaction, utilizing exaggerated proportions and contrasting textures to evoke a sense of whimsy and intrigue.
We conceived the development of a visual identity that resonated with our target audience while staying true to the event's core ethos. Each piece, from social media creatives to street posters and personalized DJ promotions, was infused with the event's dynamic energy and aesthetic appeal.
For the social networks, we developed eye-catching graphics that highlighted the unique value proposition of the event and incorporated interactive elements to encourage engagement and shareability.
We created personalised creatives for each DJ to reflect their individual style and the overall vibe of the event. This added a personal touch to the promotion.
For offline promotion, we designed posters that were not just advertisements, but works of art. Their vibrant designs and enticing messages attracted passers-by in central Moscow.
CREDITS
IDEA Arina Shukina - creative concept, presentation, promotion strategy
TASK Create an event with an atmosphere that was both nostalgic and progressive.
SOLUTION Captivate the audience by offering them an escape into a world where the exuberant energy of disco, the wild freedom of rave culture, and the bold colors of pop art converge.
POSTER
TICKETING CREATIVES
GIFT
EXECUTION The design ethos was centered around creating a bold and engaging space that encouraged exploration and interaction, utilizing exaggerated proportions and contrasting textures to evoke a sense of whimsy and intrigue.
We conceived the development of a visual identity that resonated with our target audience while staying true to the event's core ethos. Each piece, from social media creatives to street posters and personalized DJ promotions, was infused with the event's dynamic energy and aesthetic appeal.
For the social networks, we developed eye-catching graphics that highlighted the unique value proposition of the event and incorporated interactive elements to encourage engagement and shareability.
We created personalised creatives for each DJ to reflect their individual style and the overall vibe of the event. This added a personal touch to the promotion.
For offline promotion, we designed posters that were not just advertisements, but works of art. Their vibrant designs and enticing messages attracted passers-by in central Moscow.
CREDITS
IDEA Arina Shukina - creative concept, presentation, promotion strategy