TSCH POP-UP 2022
TASK
Transcended the traditional shop model, becoming a cultural hotspot that blurred the lines between commerce and entertainment.
SOLUTION
The concept of a dual-purpose pop-up that not only sells clothes, but also sells an experience. One part of the store, in purple, provided a retail environment showcasing our latest collections and collaborations. Another part is a bar in red - providing a contrasting environment for relaxation and socialising.
Transcended the traditional shop model, becoming a cultural hotspot that blurred the lines between commerce and entertainment.
SOLUTION
The concept of a dual-purpose pop-up that not only sells clothes, but also sells an experience. One part of the store, in purple, provided a retail environment showcasing our latest collections and collaborations. Another part is a bar in red - providing a contrasting environment for relaxation and socialising.
PROJECT OF POP-UP
EVENT POSTERS
POSTER AND MAP FOR THE OPENING
EXECUTION
The strategy was centered on creating weekly events to continually draw in a diverse crowd and encourage repeat visits. Workshops on "Custom Wear" allowed guests to personalize their purchases, fostering a deeper connection with the brand. Parties featuring local DJs and ping pong tournaments infused the space with energy and excitement, making the pop-up the talk of the town.
The strategy was centered on creating weekly events to continually draw in a diverse crowd and encourage repeat visits. Workshops on "Custom Wear" allowed guests to personalize their purchases, fostering a deeper connection with the brand. Parties featuring local DJs and ping pong tournaments infused the space with energy and excitement, making the pop-up the talk of the town.
CREDITS
IDEA
Thomas Schlosser
Arina Shukina
Sergey Sche
PROJECT DESIGN
Aleksander Skrylnik
VISUALS
Dary Shi - campaign design, promotion visualisations
Arina Shukina - idea visualisation, identity
IDEA
Thomas Schlosser
Arina Shukina
Sergey Sche
PROJECT DESIGN
Aleksander Skrylnik
VISUALS
Dary Shi - campaign design, promotion visualisations
Arina Shukina - idea visualisation, identity
TSCH POP-UP 2022
TASK
Transcended the traditional shop model, becoming a cultural hotspot that blurred the lines between commerce and entertainment.
SOLUTION
The concept of a dual-purpose pop-up that not only sells clothes, but also sells an experience. One part of the store, in purple, provided a retail environment showcasing our latest collections and collaborations. Another part is a bar in red - providing a contrasting environment for relaxation and socialising.
Transcended the traditional shop model, becoming a cultural hotspot that blurred the lines between commerce and entertainment.
SOLUTION
The concept of a dual-purpose pop-up that not only sells clothes, but also sells an experience. One part of the store, in purple, provided a retail environment showcasing our latest collections and collaborations. Another part is a bar in red - providing a contrasting environment for relaxation and socialising.
PROJECT OF POP-UP
EVENT POSTERS
POSTER AND MAP FOR THE OPENING
EXECUTION
The strategy was centered on creating weekly events to continually draw in a diverse crowd and encourage repeat visits. Workshops on "Custom Wear" allowed guests to personalize their purchases, fostering a deeper connection with the brand. Parties featuring local DJs and ping pong tournaments infused the space with energy and excitement, making the pop-up the talk of the town.
The strategy was centered on creating weekly events to continually draw in a diverse crowd and encourage repeat visits. Workshops on "Custom Wear" allowed guests to personalize their purchases, fostering a deeper connection with the brand. Parties featuring local DJs and ping pong tournaments infused the space with energy and excitement, making the pop-up the talk of the town.
CREDITS
IDEA
Thomas Schlosser
Arina Shukina
Sergey Sche
PROJECT DESIGN
Aleksander Skrylnik
VISUALS
Dary Shi - campaign design, promotion visualisations
Arina Shukina - idea visualisation, identity
Thomas Schlosser
Arina Shukina
Sergey Sche
PROJECT DESIGN
Aleksander Skrylnik
VISUALS
Dary Shi - campaign design, promotion visualisations
Arina Shukina - idea visualisation, identity
