PRESENTATION OF DROP#8 TSCH
The presentation of TSCH's clothing collection, blending digital and physical art forms to create an unforgettable launch event. The campaign kicked off with a captivating video clip on a massive screen, designed to grab attention and spark anticipation. This was seamlessly followed by a live graffiti performance, tying the collection's aesthetics directly to street art culture.
Our strategy focused on creating a multi-sensory experience that merges fashion, technology, and art. By launching the collection with a dynamic video and live art performance, we targeted a broad audience, from fashion enthusiasts to art lovers. The unconventional choice to sell the clothing items from the trunk of a car and the integration of QR codes on vintage TVs for online purchases were designed to add an element of surprise and innovation, making the shopping experience as unique as the presentation itself.
MARKET AT SUPERMETALL
POST-PRESENTATION STRATEGY:
A few days following the launch we extended to a wider audience by featuring the new line on a prominent marketplace. Understanding the importance of standing out in a crowded space, we prepared a mannequin, which was printed in the vibrant prints from our new collection. This strategic move was designed to captivate the marketplace visitors, drawing them into the unique world of TSCH.
A few days following the launch we extended to a wider audience by featuring the new line on a prominent marketplace. Understanding the importance of standing out in a crowded space, we prepared a mannequin, which was printed in the vibrant prints from our new collection. This strategic move was designed to captivate the marketplace visitors, drawing them into the unique world of TSCH.
The introduction of the mannequin in the marketplace not only heightened interest in our new collection but also significantly increased foot traffic to our corner. It proved to be an effective conversation starter, with many visitors drawn to the craftsmanship and story behind the painted mannequin.
PRESENTATION OF DROP#8 TSCH
The presentation of TSCH's clothing collection, blending digital and physical art forms to create an unforgettable launch event. The campaign kicked off with a captivating video clip on a massive screen, designed to grab attention and spark anticipation. This was seamlessly followed by a live graffiti performance, tying the collection's aesthetics directly to street art culture.
Our strategy focused on creating a multi-sensory experience that merges fashion, technology, and art. By launching the collection with a dynamic video and live art performance, we targeted a broad audience, from fashion enthusiasts to art lovers. The unconventional choice to sell the clothing items from the trunk of a car and the integration of QR codes on vintage TVs for online purchases were designed to add an element of surprise and innovation, making the shopping experience as unique as the presentation itself.
MARKET AT SUPERMETALL
POST-PRESENTATION STRATEGY:
A few days following the launch we extended to a wider audience by featuring the new line on a prominent marketplace. Understanding the importance of standing out in a crowded space, we prepared a mannequin, which was printed in the vibrant prints from our new collection. This strategic move was designed to captivate the marketplace visitors, drawing them into the unique world of TSCH.
A few days following the launch we extended to a wider audience by featuring the new line on a prominent marketplace. Understanding the importance of standing out in a crowded space, we prepared a mannequin, which was printed in the vibrant prints from our new collection. This strategic move was designed to captivate the marketplace visitors, drawing them into the unique world of TSCH.
The introduction of the mannequin in the marketplace not only heightened interest in our new collection but also significantly increased foot traffic to our corner. It proved to be an effective conversation starter, with many visitors drawn to the craftsmanship and story behind the painted mannequin.
