TSCH POP-UP 2023
TASK
Create an environment that went beyond traditional retail and connect with its audience in a novel and immersive way.
SOLUTION
Over the course of one month, we transformed a conventional retail space into an electrifying hub of street culture and fashion, inviting people to not just shop, but to be part of a community.
Create an environment that went beyond traditional retail and connect with its audience in a novel and immersive way.
SOLUTION
Over the course of one month, we transformed a conventional retail space into an electrifying hub of street culture and fashion, inviting people to not just shop, but to be part of a community.
EXECUTION
The pop-up shop was designed as a physical manifestation of TSCH's brand identity, incorporating elements of street art, music, and urban fashion into every detail.
We collaborated with local artists and DJ's to infuse the space with genuine urban culture, turning the shop into a living, breathing piece of the street.
Interactive installations, live performances, and limited-edition product drops were scheduled throughout the month to keep the experience fresh and dynamic, encouraging repeat visits and social media buzz.
The pop-up shop was designed as a physical manifestation of TSCH's brand identity, incorporating elements of street art, music, and urban fashion into every detail.
We collaborated with local artists and DJ's to infuse the space with genuine urban culture, turning the shop into a living, breathing piece of the street.
Interactive installations, live performances, and limited-edition product drops were scheduled throughout the month to keep the experience fresh and dynamic, encouraging repeat visits and social media buzz.
RECYCLING PROJECT
The pop-up featured a unique recycling project that reimagined furniture design. By transforming discarded materials into avant-garde furniture pieces, we created a physical and symbolic space that reflected the brand's ethos of innovation, sustainability, and community engagement.
The collaboration with Ivan Shkulipa, an artist from St. Petersburg was a highlight of the pop-up experience. Together, we launched a limited-edition clothing line that was an amalgamation of Shkulipa's artistic and TSCH's streetwear aesthetic.
The presentation of the recycling project and the Ivan Shkulipa collaboration at the "TSCH" pop-up shop drove unprecedented engagement, with visitors deeply appreciating the blend of environmental responsibility and cultural expression.
The pop-up featured a unique recycling project that reimagined furniture design. By transforming discarded materials into avant-garde furniture pieces, we created a physical and symbolic space that reflected the brand's ethos of innovation, sustainability, and community engagement.
The collaboration with Ivan Shkulipa, an artist from St. Petersburg was a highlight of the pop-up experience. Together, we launched a limited-edition clothing line that was an amalgamation of Shkulipa's artistic and TSCH's streetwear aesthetic.
The presentation of the recycling project and the Ivan Shkulipa collaboration at the "TSCH" pop-up shop drove unprecedented engagement, with visitors deeply appreciating the blend of environmental responsibility and cultural expression.
CLOTHES
FURNITURE
CREDITS
IDEA
Thomas Schlosser
Sergey Sche
Arina Shukina
PROJECT DESIGN
Aleksander Skrylnik
VISUALS
Alexan Voskanian - campaign design, promotion visualisations
Ivan Shkulipa - idea visualisation, identity of recycling project
Arina Shukina - idea visualisation, identity
IDEA
Thomas Schlosser
Sergey Sche
Arina Shukina
PROJECT DESIGN
Aleksander Skrylnik
VISUALS
Alexan Voskanian - campaign design, promotion visualisations
Ivan Shkulipa - idea visualisation, identity of recycling project
Arina Shukina - idea visualisation, identity
TSCH POP-UP 2023
TASK
Create an environment that went beyond traditional retail and connect with its audience in a novel and immersive way.
SOLUTION
Over the course of one month, we transformed a conventional retail space into an electrifying hub of street culture and fashion, inviting people to not just shop, but to be part of a community.
Create an environment that went beyond traditional retail and connect with its audience in a novel and immersive way.
SOLUTION
Over the course of one month, we transformed a conventional retail space into an electrifying hub of street culture and fashion, inviting people to not just shop, but to be part of a community.
EXECUTION
The pop-up shop was designed as a physical manifestation of TSCH's brand identity, incorporating elements of street art, music, and urban fashion into every detail.
We collaborated with local artists and DJ's to infuse the space with genuine urban culture, turning the shop into a living, breathing piece of the street.
Interactive installations, live performances, and limited-edition product drops were scheduled throughout the month to keep the experience fresh and dynamic, encouraging repeat visits and social media buzz.
The pop-up shop was designed as a physical manifestation of TSCH's brand identity, incorporating elements of street art, music, and urban fashion into every detail.
We collaborated with local artists and DJ's to infuse the space with genuine urban culture, turning the shop into a living, breathing piece of the street.
Interactive installations, live performances, and limited-edition product drops were scheduled throughout the month to keep the experience fresh and dynamic, encouraging repeat visits and social media buzz.
RECYCLING PROJECT
The pop-up featured a unique recycling project that reimagined furniture design. By transforming discarded materials into avant-garde furniture pieces, we created a physical and symbolic space that reflected the brand's ethos of innovation, sustainability, and community engagement.
The collaboration with Ivan Shkulipa, an artist from St. Petersburg was a highlight of the pop-up experience. Together, we launched a limited-edition clothing line that was an amalgamation of Shkulipa's artistic and TSCH's streetwear aesthetic.
The presentation of the recycling project and the Ivan Shkulipa collaboration at the "TSCH" pop-up shop drove unprecedented engagement, with visitors deeply appreciating the blend of environmental responsibility and cultural expression.
The pop-up featured a unique recycling project that reimagined furniture design. By transforming discarded materials into avant-garde furniture pieces, we created a physical and symbolic space that reflected the brand's ethos of innovation, sustainability, and community engagement.
The collaboration with Ivan Shkulipa, an artist from St. Petersburg was a highlight of the pop-up experience. Together, we launched a limited-edition clothing line that was an amalgamation of Shkulipa's artistic and TSCH's streetwear aesthetic.
The presentation of the recycling project and the Ivan Shkulipa collaboration at the "TSCH" pop-up shop drove unprecedented engagement, with visitors deeply appreciating the blend of environmental responsibility and cultural expression.
CLOTHES
FURNITURE
