VIDEO "RIDE THE STYLE" FOR
TSCH STREET WEAR BRAND
TSCH STREET WEAR BRAND
TASK
To launch TSCH's latest clothing collection, where adrenaline meets fashion.
SOLUTION
I aimed to merge the worlds of extreme sports and urban fashion. The video was crafted to capture the essence of freedom and rebellion that both BMX culture and streetwear embody.
To launch TSCH's latest clothing collection, where adrenaline meets fashion.
SOLUTION
I aimed to merge the worlds of extreme sports and urban fashion. The video was crafted to capture the essence of freedom and rebellion that both BMX culture and streetwear embody.
EXECUTION
We chose to feature real BMX athlete to lend authenticity and credibility to the depiction of the clothes in action.
The storyline was carefully designed to resonate with a young, dynamic audience, showcasing not just the clothing but a lifestyle choice.We created a narrative that highlights the new collection's design and functionality, all while delivering heart-pounding BMX action.
We chose to feature real BMX athlete to lend authenticity and credibility to the depiction of the clothes in action.
The storyline was carefully designed to resonate with a young, dynamic audience, showcasing not just the clothing but a lifestyle choice.We created a narrative that highlights the new collection's design and functionality, all while delivering heart-pounding BMX action.
CREDITS
IDEA
Arina Shukina
DOP/EDIT
Artem Protasov
PRODUCER
Arina Shukina
IDEA
Arina Shukina
DOP/EDIT
Artem Protasov
PRODUCER
Arina Shukina
VIDEO "RIDE THE STYLE" FOR
TSCH STREET WEAR BRAND
TSCH STREET WEAR BRAND
TASK
To launch TSCH's latest clothing collection, where adrenaline meets fashion.
SOLUTION
I aimed to merge the worlds of extreme sports and urban fashion. The video was crafted to capture the essence of freedom and rebellion that both BMX culture and streetwear embody.
To launch TSCH's latest clothing collection, where adrenaline meets fashion.
SOLUTION
I aimed to merge the worlds of extreme sports and urban fashion. The video was crafted to capture the essence of freedom and rebellion that both BMX culture and streetwear embody.
EXECUTION
We chose to feature real BMX athlete to lend authenticity and credibility to the depiction of the clothes in action.
The storyline was carefully designed to resonate with a young, dynamic audience, showcasing not just the clothing but a lifestyle choice.We created a narrative that highlights the new collection's design and functionality, all while delivering heart-pounding BMX action.
We chose to feature real BMX athlete to lend authenticity and credibility to the depiction of the clothes in action.
The storyline was carefully designed to resonate with a young, dynamic audience, showcasing not just the clothing but a lifestyle choice.We created a narrative that highlights the new collection's design and functionality, all while delivering heart-pounding BMX action.
CREDITS
IDEA
Arina Shukina
DOP/EDIT
Artem Protasov
PRODUCER
Arina Shukina
Arina Shukina
DOP/EDIT
Artem Protasov
PRODUCER
Arina Shukina
